Paul Rand

Title : The Limited

Date : 1988

1. This logo depicts the international style well in its well organized design. There are very abrupt angles in the design that create an interesting typeface that combines color and black.

The use of a lowercase i in the size of an uppercase letter is the most fascinating part.

2. Rand's style is seen here in the composition. He has the beginning of the design come from off the page and then turn a sharp angle up and across to complete the design. He uses colors that would be catchy to those that might be inclined to shop at the store the logo design is for.

Title : Eye-Bee-M

Date : 1981

1. This design is characteristic of international style, because of Rand's simple use of shapes. The entire piece is made of up of simple and complex shapes including the M. It is a very clean work which is a feature often found in International Style. This particular design was redone in several different ways that also depict the style very well even though the palette changed for the design itself.

2. Stylistic devices used by Rand are interesting. He does not seem to use a particular font and instead opts to create a new one for many of his logo designs, although it may not be a complete font. The logos often include letters. Primary color usage is common in many of Rand's designs.

Title : Ford Logo

Date : 1966

1. This particular design was an unused logo of the Ford Motor Company. Again this design is very clean. It has defined curves which give it a more modern shape than the previous Ford logo. This is a design that uses only one color for the purpose of sustaining the Ford logo colors. It's an excellent execution of the international style on a well known logo.

2. This logo is a fascinating design. It takes on the classic ford logo and modernizes it completely. Even though this particular design is well-aged and was unused I find it to be remarkably applicable to design today. I feel that perhaps the design was ahead of its time and perhaps that was a reason Ford chose not to use it. He uses some interesting style in this through the use of clean well formed lines to create that tie the word Ford into the whole design of the logo.